Enhancing the Retail Floral Experience
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Why Orchid University?
Orchid University was born from the realization that there is often a gap of product knowledge when it come to orchids in the market place. We want to close that gap!
After conducting an in store market research project, we found an overwhelming amount of misinformation and stigma attached to orchids in the market place. The most common statement associated with them was " I love orchids but I always kill them!", or that they are hard or tricky to care for. This couldn't be further from fact, and truthfully, most people who think they're killing them aren't!
We love welcoming our trade partners into our greenhouse and sharing our process of propagation, growing and care - so we wanted to bring the experience to the frontline market, sharing our love and knowledge with everyone who comes in contact with our product.
The true goal of Orchid University is to help all floral industry employees share in our enthusiasm, feel empowered to speak confidently to their customers and make the most common statement we hear about orchids "I love them! You will too!"
We love welcoming our trade partners into our greenhouse and sharing our process of propagation, growing and care - so we wanted to bring the experience to the frontline market, sharing our love and knowledge with everyone who comes in contact with our product.
The true goal of Orchid University is to help all floral industry employees share in our enthusiasm, feel empowered to speak confidently to their customers and make the most common statement we hear about orchids "I love them! You will too!"